This website uses a combination of real photography, AI-generated imagery, and AI-edited visual content.

Product Images and Videos: We make reasonable efforts to display our products as accurately as possible through photographs, videos, and other visual content. Many images include close-up photography to highlight details of materials, textures, stitching, colors, and craftsmanship.

However, the appearance of products may vary depending on factors such as lighting conditions, camera settings, image quality, screen calibration, device displays, and viewing environments. As a result, actual colors, textures, and visual characteristics may differ slightly from how they appear in photographs or videos.

Product descriptions and specifications should be reviewed alongside visual content when evaluating a product.

 

At MargaritaGrace.com , we are committed to transparency, authenticity, and responsible innovation. We use Artificial Intelligence ("AI") and other digital technologies to support certain aspects of our business, including content creation, marketing, design, and customer communications. This page explains how AI may be used across our website, products, advertising, email communications, and social media channels.

Our goal is to help customers understand when AI has contributed to content they view while promoting transparency.

Our Principles

We use AI in accordance with the following principles:

• Transparency: We seek to provide appropriate disclosures regarding AI-generated or AI-assisted content where required by applicable law or where we determine such disclosures would be helpful to consumers.
• Allocation of Liability 

  AI systems may generate inaccurate, incomplete, inappropriate, or unexpected outputs.

  Employees, contractors, reviewers, and other representatives of MargaritaGrace.com may use, review, edit, approve, or publish AI-assisted content as part of their ordinary professional duties.

  The use, review, editing, approval, or publication of AI-assisted or AI-generated content by an individual does not, by itself, make that individual personally responsible or personally liable for an error, omission, inaccuracy, or other outcome generated by an AI system.

  Responsibility for the use of AI within our business is allocated at the organisational level, subject to applicable law, contractual arrangements, and the circumstances of the relevant matter.

  To the fullest extent permitted by applicable law, no employee, contractor, reviewer, or other representative shall be personally liable solely because they used, reviewed, edited, approved, or published AI-generated or AI-assisted content in the ordinary course of their duties.

  Nothing in this statement is intended to:

  • create personal liability for an employee solely because they used or reviewed an AI system;
  • transfer organisational responsibility to an individual employee merely because that employee interacted with an AI system;
  • exclude or restrict liability that cannot lawfully be excluded or restricted;
  • limit mandatory consumer rights or statutory protections; or
  • prevent liability where applicable law expressly imposes personal liability based on an individual's own conduct.
  
  

• MargaritaGrace.com may implement human review, quality-control procedures, technical controls, or other measures when using AI systems.

  Human review is intended to support quality and accuracy but cannot guarantee that an AI system will never produce an error.

  The existence of human oversight does not mean that every item of AI-generated or AI-assisted content has been independently verified in every respect.

  Similarly, an employee's participation in reviewing, editing, approving, or publishing AI-assisted material does not, by itself, create personal liability for that employee.

  To the fullest extent permitted by applicable law, employees and other representatives acting within the scope of their duties do not personally assume liability for AI-generated outputs solely as a result of their use or review of an AI system.

• Accuracy: We seek to ensure that product information, specifications, pricing, and other factual statements are accurate and not misleading.

• Responsibility: We do not intentionally use AI to deceive, manipulate, or misrepresent products, services, individuals, or customer experiences.
• Privacy and Security: We implement reasonable measures to protect personal information and use reputable service providers when utilizing AI technologies.

AI-generated and AI-assisted content is provided subject to the inherent limitations of artificial intelligence. We do not warrant or guarantee the accuracy, completeness, reliability, or fitness for any particular purpose of such content.

How We Use AI

Website Content

We may use AI tools to assist with the creation, editing, summarization, translation, formatting, or optimization.

 

Email Communications

We may use AI to assist in the creation of:

• Product announcements
• Images
• Visual assets and graphics

Where AI-generated or materially AI-modified imagery is used in email marketing, we may provide disclosures where appropriate and practical under applicable law and industry standards.

Social Media Content

Our social media channels may include content that has been created, enhanced, edited, or partially generated using AI technologies, including:

• Images
• Graphics
• Illustrations
• Videos
• Captions
• Marketing

Where appropriate, AI-generated or AI-assisted content may be identified through disclosures, labels, hashtags, platform tools, metadata, or other reasonable methods of notification.

AI-Generated and AI-Assisted Images

We may use AI technologies to create or enhance visual content appearing on:

• Our website
• Product pages
• Email campaigns
• Social media platforms

Such content may include:

• Backgrounds
• Lifestyle scenes
• Artistic renderings
• Concept imagery
• Marketing graphics
• Composite images

Where AI has materially contributed to the creation of an image, we may disclose this through labels such as:

• "AI-Generated"
• "AI-Assisted"
• "Digitally Created"
• "Created with Artificial Intelligence"

or similar language.

Models, People, and Lifestyle Imagery

We use a combination of:

• Real human models
• Professional photography
• Digitally enhanced photography
• AI-generated or synthetic models
• Composite imagery combining real and AI-generated elements

AI-generated models may be used for creative expression, visualisation, diversity of presentation, campaign development, and marketing purposes.

Our use of AI-generated models is intended to support creative expression, diversity, visualization, and marketing efficiency.

We do not intentionally present AI-generated individuals as real people in a manner that would materially mislead consumers.

Product Representation

Our commitment is to accurately represent the products we sell.

While AI may be used to create models, backgrounds, settings, lighting effects, or marketing scenes, we aim to ensure that material product characteristics are not misrepresented.

Product images may include:

• Real product photography
• Digitally edited photography
• AI-assisted enhancements
• AI-generated marketing environments

However, product descriptions, specifications, dimensions, colors, materials, and features should be verified against the official product information provided on the relevant product page.

Because screen settings, lighting conditions, rendering technologies, and manufacturing variations may affect appearance, actual products may differ slightly from images displayed online.

 

Data Privacy

We recognize the importance of protecting personal information.

When using AI technologies, we seek to:

• Limit access to personal information to authorized personnel and service providers;
• Implement reasonable administrative, technical, and organizational safeguards;

For additional information regarding how personal information is collected, used, stored, and shared, please review our Privacy Policy.

 

We strive to operate in accordance with applicable laws, regulations, and guidance relating to consumer protection, advertising, privacy, and artificial intelligence, including requirements that may apply in jurisdictions where we conduct business.

Nothing on this page should be interpreted as creating rights beyond those provided under applicable law.

As technology and regulatory requirements evolve, our practices and disclosures may change. We may update this statement periodically without prior notice, and the revised version will be posted on this page with an updated effective date.

Updates to This Statement

AI technologies, industry practices, and applicable legal requirements continue to evolve.

We may update this statement periodically to reflect:

• changes in our use of AI;
• changes in technology;
• changes in applicable legislation;
• regulatory guidance;
• industry standards; or
• changes to our business practices.

Questions or Concerns

If you have questions regarding our use of Artificial Intelligence, believe an AI-related disclosure is missing or inaccurate, or would like additional information about content published, please contact us at:

care@margaritagrace.com

We value transparency and welcome feedback regarding our use of AI technologies.